First campaign lesson

In our first lesson we looked at some averts. The task was, if you needed a plumber and the water is leaking realy bad, you will need someone who can come really quickly and is aviable. We had to choose what avert from the yellow page we would pick and then we came up with a conlusion that the adverts most people chose were on the first two pages and the reason for it was mainly because in case of an emergency you have to choose quickly but effectivly. Then we got to make our own advert on food, we should work on this for the next 3 weeks.